Friday, 4 May 2012
Tuesday, 27 September 2011
Initial Ideas for Music Video Tracks
To start of the project, I need to find 3 initial non-copyrighted tracks to use as the basis of a music video that will be created aspart of a promotional campaign. The point of this is to promote the music and create something that will en-capture the viewers interest to the video.
one.'Lights' - Kriss:
This particular song was chosen because my group partner and I believed we could create a fairly suitable and artistic video with the song material.
The style of the song is quite ambient and has a dubstep twist to it - so the video can be made around the style of the music fairly well.
The lyrics to the song reflect the emotion and theme to how the video can be portrayed; Passion, love but feeling alone.
We invision this video to have a passionate but strong feel with the music. For this to happen, we would need a female actor to lip-sync the lyrics and act passionatly with the lyrics of the song to create a strong and convincing connection with the song. We want to make sure this video looks professional, so to do this we want to ensure that lighting of the 'singer' was a key part of the song because we want to make sure that we highlight the 'singers' appearance and lip-syncing.
For the settings of the song, we intend to involve pituresque scenes of London, preferably in the night time so that the music video can be visually interesting and not loose the viewers attention.
Something which stand out in the video is the use of close-ups/extreme close-ups of the the 'singers' eyes and lips so it has a more of a personal feel to the viewer.
The video would include many creative shots of out of focused/blurred lights keep in theme with the twinkly/light music and the fit the title & lyrics of the song. By involving effects such as 'faded montages' to the films captured will create a better image to the song and will make it look visually interesting.
The lights would also be paced in time with the music so the video has a better connection and flow with the song.
We decided that a performance and visual styled video would be best suited to this song because we believed this was probably the best way to present it.
Since our lesson on Hyperreality, We decided to maybe incorporate an aspect of Hyperreal content to the music video to make it more interesting to the viewer and to give the video more structure and concept. For example, in relation to the title and the lyrics of the song, we had an idea of having the singer in the video to be portrayed as perhaps half human but also an artificial human (half and half). We thought this could be a good idea seeing that the title 'Lights' may have a good connection to electrics and power.
The key theme for our video is to portray the genre of sensitivity, uniqueness and artistic expression/uniqueness.
SENSITIVITY, ARTISTIC EXPRESSION, UNIQUENESS
Inspirations:
two.'Drifting' - The Frequency:
This particular song we have chosen has a strong feel and sound. For this particular track, we decided on a performance and narrative. We believed this style of video is best suited for the track because it is heavily instrumental which is perfect for performance and the lyrics of the song tell a story, so narrative would also be perfect for this.
Because the song has a very relaxing sound at the start of the song, we believe its a great way to build up and open the song with a good introduction, such as soft shots of the guitarist and other band members, but also blur in some shots of the actors of the video. To ensure that the video is successful, the visuals of the video should relate to the music. So in this case, as the lyrics sound as if it's to do with strength, perhaps through a relationship or life?
Chorus: "You're falling down the deepest hole, falling through the floor and everything below, and your drifting through to that world unknown.. so heavenly yet so scary too its me"
As a first idea, we decided that perhaps the bands singer could be talking about his own experience and talking as if he's talking to his partner. In this case, we would try to put together a storyline involving the singer and another female actor (his girlfriend or ex-girlfriend) and his love going through turmoile.
At the more softer parts of the song we believe its more suitable to use more relaxed visuals, calm shots and soft editing, but for the more faster paced music we want to involve more quick-cuts and shots of the band as they are playing the music.
three.'Kamikaze' - TenPenny Joke
This particular idea will be mainly focused around a 'performance' based music video. The reason for this is because I believe the main focus of the song is based heavily on instruments, such as the guitars, drums and bass. I imagine alot of the video to be based on close ups of the band members and their instruments, as well as having a wide/master shots of the entire band performing. I also want to ensure that quick cut editing is used to keep in pace with the song, as well as making it visually appealing. As it is a performance based music video, it would need to include lip and instrument synch, effective lighting, as well as coverage (angles & close ups) and beat editing.
As the start of the song has the sudden introduction of the guitar, I imagine it to be introduced with a close up of the guitar strings being strummed and then turning into a blured wide shot of the band as other instruments are introduced. This video would include lots of quick cuts and close ups of the band members, focusing on the music being played and the vocalist.
one.'Lights' - Kriss:
This particular song was chosen because my group partner and I believed we could create a fairly suitable and artistic video with the song material.
The style of the song is quite ambient and has a dubstep twist to it - so the video can be made around the style of the music fairly well.
The lyrics to the song reflect the emotion and theme to how the video can be portrayed; Passion, love but feeling alone.
We invision this video to have a passionate but strong feel with the music. For this to happen, we would need a female actor to lip-sync the lyrics and act passionatly with the lyrics of the song to create a strong and convincing connection with the song. We want to make sure this video looks professional, so to do this we want to ensure that lighting of the 'singer' was a key part of the song because we want to make sure that we highlight the 'singers' appearance and lip-syncing.
For the settings of the song, we intend to involve pituresque scenes of London, preferably in the night time so that the music video can be visually interesting and not loose the viewers attention.
Something which stand out in the video is the use of close-ups/extreme close-ups of the the 'singers' eyes and lips so it has a more of a personal feel to the viewer.
The video would include many creative shots of out of focused/blurred lights keep in theme with the twinkly/light music and the fit the title & lyrics of the song. By involving effects such as 'faded montages' to the films captured will create a better image to the song and will make it look visually interesting.
The lights would also be paced in time with the music so the video has a better connection and flow with the song.
We decided that a performance and visual styled video would be best suited to this song because we believed this was probably the best way to present it.
Since our lesson on Hyperreality, We decided to maybe incorporate an aspect of Hyperreal content to the music video to make it more interesting to the viewer and to give the video more structure and concept. For example, in relation to the title and the lyrics of the song, we had an idea of having the singer in the video to be portrayed as perhaps half human but also an artificial human (half and half). We thought this could be a good idea seeing that the title 'Lights' may have a good connection to electrics and power.
The key theme for our video is to portray the genre of sensitivity, uniqueness and artistic expression/uniqueness.
SENSITIVITY, ARTISTIC EXPRESSION, UNIQUENESS
Inspirations:
two.'Drifting' - The Frequency:
This particular song we have chosen has a strong feel and sound. For this particular track, we decided on a performance and narrative. We believed this style of video is best suited for the track because it is heavily instrumental which is perfect for performance and the lyrics of the song tell a story, so narrative would also be perfect for this.
Because the song has a very relaxing sound at the start of the song, we believe its a great way to build up and open the song with a good introduction, such as soft shots of the guitarist and other band members, but also blur in some shots of the actors of the video. To ensure that the video is successful, the visuals of the video should relate to the music. So in this case, as the lyrics sound as if it's to do with strength, perhaps through a relationship or life?
Chorus: "You're falling down the deepest hole, falling through the floor and everything below, and your drifting through to that world unknown.. so heavenly yet so scary too its me"
As a first idea, we decided that perhaps the bands singer could be talking about his own experience and talking as if he's talking to his partner. In this case, we would try to put together a storyline involving the singer and another female actor (his girlfriend or ex-girlfriend) and his love going through turmoile.
At the more softer parts of the song we believe its more suitable to use more relaxed visuals, calm shots and soft editing, but for the more faster paced music we want to involve more quick-cuts and shots of the band as they are playing the music.
three.'Kamikaze' - TenPenny Joke
This particular idea will be mainly focused around a 'performance' based music video. The reason for this is because I believe the main focus of the song is based heavily on instruments, such as the guitars, drums and bass. I imagine alot of the video to be based on close ups of the band members and their instruments, as well as having a wide/master shots of the entire band performing. I also want to ensure that quick cut editing is used to keep in pace with the song, as well as making it visually appealing. As it is a performance based music video, it would need to include lip and instrument synch, effective lighting, as well as coverage (angles & close ups) and beat editing.
As the start of the song has the sudden introduction of the guitar, I imagine it to be introduced with a close up of the guitar strings being strummed and then turning into a blured wide shot of the band as other instruments are introduced. This video would include lots of quick cuts and close ups of the band members, focusing on the music being played and the vocalist.
Analysing a music video with framing and box techniques - 'CountDown - Beyoncé'
I decided to write up and analyse this particular music video because I found that the framing and editing of this particular was an inspiration to me, and I believe it will help me in the future with my music video project.
As this particular video is a performance based music video, it involves alot of lip-synching and choreography from the artist which makes it visually interesting.
The video involves alot of editing and effects applied to the shots, such as adding colour effects to the clothing, mirror effects and duplicating to enhance the choreography and lip synching.
The use of these framing techniques and editing effects being applied to the video content makes it more visually appealing to the viewer and enables a more interesting approach to the song.
Beyoncé is a widely known female recording artist who is an inspiration to many. In her music video she is still displayed as a role model to many and can be viewed as sex appeal, effectively portayed within this particular music video with the use of her acting,dancing/choreography and fashion styling within the video.
The video also demonstrates a conceptual styling, as the sounds and beats to the song are portrayed as being created by Beyoncé's body movements and dance moves.
This particular music video seems to reflect 1970's styling - in context with the clothing, colours, settings and layouts used for the video. This particular application of the stylings of the 1970's gives the video a sense of class and originality, as well as bringing fashion into the music video.
The video involves alot of editing and effects applied to the shots, such as adding colour effects to the clothing, mirror effects and duplicating to enhance the choreography and lip synching.
The use of these framing techniques and editing effects being applied to the video content makes it more visually appealing to the viewer and enables a more interesting approach to the song.
Beyoncé is a widely known female recording artist who is an inspiration to many. In her music video she is still displayed as a role model to many and can be viewed as sex appeal, effectively portayed within this particular music video with the use of her acting,dancing/choreography and fashion styling within the video.
The video also demonstrates a conceptual styling, as the sounds and beats to the song are portrayed as being created by Beyoncé's body movements and dance moves.
This particular music video seems to reflect 1970's styling - in context with the clothing, colours, settings and layouts used for the video. This particular application of the stylings of the 1970's gives the video a sense of class and originality, as well as bringing fashion into the music video.
Composing the frame to consist more than one piece of video content makes it more visually appealing
Use of loose and little 70's clothing creates sex appeal to male and female audiences
Use of loose and little 70's clothing creates sex appeal to male and female audiences
Use of black and white colour schemes and vertical background styling creates a more retro fashion to the video. The use of Beyoncé immitating the hands on a clock reflects the sound in the song.
Using the black-boardered framing technique makes the music video more interesting, as it can display more than one piece of footage. The input of solid colours in the block creates a pop-art style.
Again, the use of duplicates of video footage and boardering creates a staggered montage effect and creating more of a visual impact.
Mixing three different choreographed dances into one frame demonstrating the different beats that can be picked out of the song.
Duplicates of the same video content/movement adds effect to the beat of the song
Plain layout and framing of the shot displaying choreography adds a simplistic style, focusing on the performance
Hyperreality and Intertextuality
Hyperrealism:
Hyper - “hyper” refers to over, above, or beyond.
Reality - “reality” is “the quality of being real or having an actual existence”
'A reconstruction of reality'
"Hyperreality occurs when one blends reality and fiction, and fiction wins out."
Example of hyperreal music video:
Intertextuality:
"shaping of texts' meanings by other texts."
the complex interrelationship between a text and other texts taken as basic to the creation or interpretation of the text.
Example of Intertextual Music Video:
The first part of Queen's 'I wan't to break free' was a spoof of the northern British soap opera Coronation Street, as proposed by Roger Taylor.
The video depicts Mercury as a housewife, loosely based on Bet Lynch, who wants to "break free" from his life. Although Lynch was a blonde in the soap opera, Mercury thought he would look too silly as a blonde and chose a dark wig. May plays another, more relaxed housewife based on Hilda Ogden. Deacon appears as a conservative 'grandma', while Taylor plays a schoolgirl, who like Mercury wants a different life.
"Express Yourself" music video was inspired by the Fritz Lang classic film Metropolis (1927), and featured an epigraph at the end of the video from the film: "Without the Heart, there can be no understanding between the hand and the mind"
Madonna has done many music videos involving intertextuality, such as 'Vogue' (Taken from the look of films and photography from The Golden Age of Hollywood with the use of artwork by the Art Deco artist Tamara de Lempicka and an Art Deco set design. Many of the scenes are recreations of photographs taken by noted photographer Horst P. Horst, including his famous "Mainbocher Corset", "Lisa with Turban" (1940), and "Carmen Face Massage" (1946).) 'Material Girl' - A reference to Marilyn Monroe in the film 'Gentlemen prefer blondes' (1953)
Here is an example of another intertextual reference - Michael Jacksons 'Thriller' and LMFAO 'Sexy and I Know It.'
Hyper - “hyper” refers to over, above, or beyond.
Reality - “reality” is “the quality of being real or having an actual existence”
'A reconstruction of reality'
"Hyperreality occurs when one blends reality and fiction, and fiction wins out."
Example of hyperreal music video:
Intertextuality:
"shaping of texts' meanings by other texts."
the complex interrelationship between a text and other texts taken as basic to the creation or interpretation of the text.
Example of Intertextual Music Video:
The first part of Queen's 'I wan't to break free' was a spoof of the northern British soap opera Coronation Street, as proposed by Roger Taylor.
The video depicts Mercury as a housewife, loosely based on Bet Lynch, who wants to "break free" from his life. Although Lynch was a blonde in the soap opera, Mercury thought he would look too silly as a blonde and chose a dark wig. May plays another, more relaxed housewife based on Hilda Ogden. Deacon appears as a conservative 'grandma', while Taylor plays a schoolgirl, who like Mercury wants a different life.
"Express Yourself" music video was inspired by the Fritz Lang classic film Metropolis (1927), and featured an epigraph at the end of the video from the film: "Without the Heart, there can be no understanding between the hand and the mind"
Madonna has done many music videos involving intertextuality, such as 'Vogue' (Taken from the look of films and photography from The Golden Age of Hollywood with the use of artwork by the Art Deco artist Tamara de Lempicka and an Art Deco set design. Many of the scenes are recreations of photographs taken by noted photographer Horst P. Horst, including his famous "Mainbocher Corset", "Lisa with Turban" (1940), and "Carmen Face Massage" (1946).) 'Material Girl' - A reference to Marilyn Monroe in the film 'Gentlemen prefer blondes' (1953)
Here is an example of another intertextual reference - Michael Jacksons 'Thriller' and LMFAO 'Sexy and I Know It.'
The Red Hot Chilli Peppers - Californiacation is an intertextual music video as it features a game styled music video
Monday, 26 September 2011
band examples:
So much love for the Foo's... :)
Foo Fighter: Monkey Wrench
Foo Fighters: Rope
Foo Fighters: Best of you
Foo Fighter: Monkey Wrench
Foo Fighters: Rope
Foo Fighters: Best of you
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