The Promotional Campaign: Music video, Website and Ancillary Products and Types of Music Videos

I went online and did some research into what a music video actually is.
http://en.wikipedia.org/wiki/Music_video

'The art or science of combining vocal or instrumental sounds (or both) to produce beauty of form, harmony, and expression of emotion.'

'A sound perceived as pleasingly harmonious'

What is the point of a promotional campaign:
A promotional campaign is a series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to a target audience. The typical campaign uses different media resources including internet, newspapers, television, radio, and print advertising.

Why is an artists 'image' so important?:
Being a successful music artist is not just about the music, but having a public image and brand to the music/band. How is the artist associated with their own music? An music artist image is extremely important as the artist will want to be recognised and remembered.

For our project, we must create a promotional campaign for the release of an album. In this case, we will be producing a music video and ancillary products (digi-pack and website)

In our lessons, we have been taught various stylings of music videos that there are in the idustry, for example:

Performance: A performance music video would involve lip and instrument synch, lighting, choreography, as well as coverage (angles & close ups) and beat editing and would heaviliy involve the bands image.


Narrative: A narrative music video would involve a storyline with a concept based on the themes or mood of the song that are associated with the artists (Image)


Conceptual: A conceptual music video involves creativity with only the relationship between the concept and the music. Conceptual can involve animated, surreal, and contain lots of opportunities e.g. Goodwins theory (voyeurism, intertextuality, hyper-reality, self references).